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This site has the following in the web page, "Get a FAST QUOTE by Clicking Here! Subscribe to our mailing list." We noticed that the web page also stated " MI Custom Signs - Your home town sign shop." It also stated " Why should you choose to use us for all your Sign, Banner, and Vehicle Graphic needs? One Company to handle all your printing and visual graphics needs. We can design, build and install your graphics. We specialize in tight deadlines. Great prices and the newest digital technology for vibrant and fast results. We LOVE what we do and want to help you love what you do too! Bull; Trade Show." The header had Sign Shop as the highest ranking keyword. It was followed by banners, signs, and business signs which isn't as ranked as highly as Sign Shop. The next words the site uses is decals. vehicle graphics was also included and might not be understood by search engines.